Case number one:
Dilireba‘s birthday party in the universe
On Dilraba‘s 30th birthday, fans created an unforgettable and unique birthday party for her. This is the first outdoor advertisement of Yuan Universe Star Space birthday support + landmark AR exhibition + exclusive landmark LED display, including HD COLOR outdoor P5 leddisplaywww
This advertising campaign is divided into online and offline sections: online, an adventure treasure hunt activity was launched in the Baidu Xirang APP. In the metaverse space, you can win exclusive digital collections by collecting Dilraba’s digital illustrations; online By lighting up the LED displays of landmarks in 4 cities and combining them with technologies such as AR and naked-eye 3D, it will be released in multiple places. With the help of smart devices, you can achieve zero-distance contact and interaction with Dilireba.
The results exceeded expectations. On that day, the Weibo topic "Happy Birthday to Dilireba 0603" reached more than 10 billion people, attracting a total of 100,000+ people to celebrate online at the same time. Fans have also carried out multiple charity projects in Reba‘s name to continue to spread Reba‘s influence. This birthday support has opened up a new channel of Metaverse + entertainment.

Case Two
Hong Kong Lan Kwai Fong XR naked eye 3D advertising screen
This is Hong Kong’s first XR naked-eye 3D advertising screen rights NFT project DA AGE (Decentralized Assets AGE). A total of three indoor and outdoor XR advertising screens in Hong Kong Island, Kowloon and first-tier shopping malls in the Hong Kong Special Administrative Region will be distributed to the public through the operation of DA AGE in the next eight years in the form of equity NFT issued by the Polygon public chain.
This large XR screen is located at 23 D’AGUILAR STREET. The outdoor large screen with a total air area of over 170 square meters is located at the intersection of Lan Kwai Fong Road, D‘Aguilar Street and On Li Street. It is surrounded by bars and restaurants, with an average daily flow of 30,000 to 50,000 people. Even at 3 or 4 o‘clock in the middle of the night, there is still a huge flow of people. It is truly a top-notch business district.
The first of the three indoor and outdoor advertising screens in the first phase of DA AGE that can be shared by NFT Holders is expected to bring 2-3 million Hong Kong dollars/monthly income to the ecosystem.
Why LED display XR outdoor advertising will become the vane of future development trends, HD Color will tell you:
Innovative technology: XR technology includes virtual reality (VR), augmented reality (AR) and mixed reality (MR), providing a more creative and expressive form for outdoor advertising. Through these technologies, advertising content can be presented to viewers in a more vivid, interactive, and immersive way, improving the attractiveness and effectiveness of advertising.
Strong interactivity: XR outdoor advertising can interact with the audience, allowing the audience to participate more deeply in the advertisement. This interactivity can increase audience interest and engagement and increase ad retention.
Precise positioning: Using big data and artificial intelligence technology, XR outdoor advertising can achieve precise positioning and targeted push, accurately presenting advertising content to the target audience. This precise positioning can improve the conversion rate and effectiveness of advertising and reduce advertising costs.
Real-time updates: XR outdoor advertising content can be updated and dynamically adjusted in real time according to different times and occasions. This can better adapt to market demands and changes and improve the timeliness and pertinence of advertising.
Environmental protection and energy saving: Compared with traditional outdoor billboards, XR outdoor advertising can be more environmentally friendly and energy saving. They do not require large amounts of materials such as paper and paint, while also reducing damage and pollution to the urban landscape.
In short, with the continuous development and popularization of technology, XR outdoor advertising can not only improve the attractiveness and effect of advertising, but also break through traditional visual scene perception and interaction, form new business formats, and bring more opportunities and development space to the advertising industry. .

www.hdcolor.cn