Direct hit film and television and rental LED display latest progress

The LED movie screen market is showing significant growth potential and continues to accelerate penetration. One of the strong driving forces of this trend comes from Hollywood‘s clear preference and strong promotion for HDR high dynamic range film screenings. "Avatar 3", which will be released worldwide at the end of this year, is expected to further play a key role in accelerating the global popularity of the LED movie screen market.

The following is the details:

Film and Television LED Display

The lights in the display industry evolved from lighting lights. Now the trend of integration between lighting and display is obvious. The integration of multiple dimensions also has a far-reaching impact on the industry. For example, in film and television shooting, lights and screens affect each other. In the next 3-5 years, which markets are the trend and the new growth points of display and lighting require continuous thinking by the industry.

On the film and television shooting side, virtual shooting has gone through four stages of development. At present, product specifications are iterating, studios are accelerating their landing, and they are constantly entering new markets such as live short dramas. On the film and television projection side, LED movie screens have been quickly implemented, and more than 150 have been implemented, forming a multi-size product matrix, bringing differentiated advantages to the film market.

Global total electricity There are more than 220,000 cinema halls, and China has more than 80,000 cinema halls. The Chinese film industry has achieved rapid growth in the past decade. The planning of LED movie screens began in 2005, mainly focusing on the promotion of HDR. LED movie screens plus HDR can achieve higher-dimensional picture quality performance. In addition, in the promotion of LED movie screens, it is necessary to pay attention to the plate-making of movies. To achieve the display effect of HDR, special plate-making of movies is required, and the landing of movie screens and the production of film retelling plate-making complement each other. With the continuous landing of LED movie screens, it is expected to promote the scale of exclusive plate-making, thereby promoting the rapid growth of LED movie screens.

Nova star

Nova star  future display "The Promise" Infinity M-LED Ultra-High-Quality Picture Solution".

In the LED display industry, a major pain point in the presentation of the picture is that after the brightness is reduced, the high brightness is dim, the grayscale is merged, and the low brightness flickers. Nova star believes that the main problem lies in PWM. When the brightness is reduced by half, the grayscale loses one bit, and the refresh rate is reduced accordingly. In response to this, Nova star launched a PWM+PAM hybrid drive. This hybrid architecture adjusts the LED drive current through PAM based on the minimum PWM drive pulse width, and independently adjusts the current of each LED lamp in real time with 8bit. The brightness control accuracy is as high as 0.001nit, which can maintain the grayscale bit depth and improve low-brightness refresh. In addition, he also proposed solutions to problems such as color temperature drift, RGB brightness attenuation at different temperatures, and energy saving.

Nationstar

Nationstar presents "MIP Technology Innovation and Panel Application Solutions".

With the reduction of Micro LED pitch, high-precision circuit boards and integrated packaging evolution, MIP technology is accelerating the replacement of the traditional SMD market with its micro-pitch adaptation capability (covering P0.4-P3 in application), significant cost optimization space and design flexibility, and is in line with the requirements of Mini/Micro LED commercial development. In the MIP field, the company has launched MIP-CHIP series, MIP-IMD series device solutions, and MIP+GOB display panel solutions; In the future, Nationstar  will promote the large-screen application of MIP0404 and the development of MIP0202 modules.

The progress and imagination space of virtual shooting, immersive XR, movie screens, all-in-one machines, etc.

The LED virtual studio market is positive. Although there is no significant growth in the first quarter of 2025, it still maintains growth;

o The demand for virtual studios in short drama production continues to rise; the current domestic LED studio is dominated by the lightweight market;

o Cost reduction and efficiency improvement are still the core of the future development of LED studios;

o At present, LED movie screens are mainly driven by leading theater brands;

o In terms of application status, the application of domestic LED movie screens exceeds that of foreign countries, and the construction speed is accelerated, but the penetration rate is still in the early stage;